I don’t often post other peoples’ content. But I thought this was such a great presentation about why “online” continues to be a disruptive technology. It encompasses beautifully why putting “eLipstick” on the pig of a fragmented legacy organisation doesn’t meet customers’ service and experience expectations.

Great service defines a company. But a recent study by Accenture found that customer service standards are in freefall. The problem is that service is complex, cross-functional, rational and emotional. In our experience, there are five archetypal failure points of service management.

Evading customer contact is an easy response to high contact volumes that makes customers angry. Much better to implement a disciplined service management framework that lets you be easily contactable without drinking from the fire hydrant.