Digital strategy for financial services mutuals, can create astonishing results. Working with an internal team we recently achieved this for a leading mutual society, Police Mutual: 85% more ISA sales in digital channels 70% more online investment bond sales 45% … Read More
How you communicate “you” is the essence of how you sell. But many web profiles describe only a dull employment chronology and an interest in golf. This article describes the five key things that freelancers, management consultants and other professionals need to do to write a profile that actually wins clients. … Read More
Going from high hopes to lifeless digital desert isn’t inevitable. A freelance website can become so valuable that life without it becomes unimaginable to its owner. As with all business decisions, clarity of purpose is what makes the difference … Read More
Businesses are local, global and sometimes both. Oddly it’s got nothing to do with size. We know lots of people – musicians, artists, consultants who are one-person global businesses. But If your customer “cares where”, making a small business website perform well on local search is essential. This is how to do it. … Read More
Professional service websites have an image problem “Pictures of handshakes, global maps and smiling team members send a strong, unintended message that the professional service firm deploying them is dull, unimaginative and undifferentiated.” There are sound business reasons that professional service … Read More
My WIRED magazine subscription got delivered on the same day as my iPad. I still haven’t opened the paper version. I know several entrepreneurs whose attempts to charge for online content succeeded about as well as King Canute’s wave management. iPad apps might possible turn the tide against free content because the experience is so good. … Read More
Lots of strategic marketing is B2B. But there’s not much strategic marketing resource out there on using social media in a B2B context. So here are three good places to start: Social Media & B2B View more presentations from Ryon … Read More
I don’t often post other peoples’ content. But I thought this was such a great presentation about why “online” continues to be a disruptive technology. It encompasses beautifully why putting “eLipstick” on the pig of a fragmented legacy organisation doesn’t meet customers’ service and experience expectations. … Read More
If we measured customer attention like Gross Domestic Product, we’d know we were in trouble. Advertising, promotion and information are locked in an inflationary spiral as too much data chases too few eyeballs. Per capita, ‘Gross Domestic Attention’ (let’s call it GDA) is falling off a cliff. Thinking about the SEO arms race, is making me get very clear that imagination is worth more than cash. … Read More