Eric B and Rakim wrote the book on hip-hop’s modern era. They know a thing or two about customer engagement too Whether we’re a brand or a celebrity, the point isn’t what customers think about our brand. The point is what our brand thinks about our customers.

Lots of strategic marketing is B2B.  But there’s not much strategic marketing resource out there on using social media in a B2B context.
So here are three good places to start:
Social Media & B2B
View more presentations from Ryon Harms.

Social Media B2B Marketing: Adhesives and Sealants Industry
View more presentations from Ira Kaufman at Entwine Inc .
Lastly, [...]

I don’t often post other peoples’ content. But I thought this was such a great presentation about why “online” continues to be a disruptive technology. It encompasses beautifully why putting “eLipstick” on the pig of a fragmented legacy organisation doesn’t meet customers’ service and experience expectations.

In March 1876, the New York Times trumpeted the birth of the home entertainment industry. It would be powered by the telephone. It (mostly) never happened. Exactly 134 years later Facebook became the most visited website in the USA, pulling in more visitors than Google. There’s a connection between these facts. We’re learning what the web is really for.

If we measured customer attention like Gross Domestic Product, we’d know we were in trouble. Advertising, promotion and information are locked in an inflationary spiral as too much data chases too few eyeballs. Per capita, ‘Gross Domestic Attention’ (let’s call it GDA) is falling off a cliff. Thinking about the SEO arms race, is making me get very clear that imagination is worth more than cash.

Strategic marketing plans need to build private foresight out of (often) public data and to seize their audiences’ hearts and minds. That means that plan data has to presented with elegant, resolved simplicity.