Articles dealing with Online marketing

10 management truths for the web age

May 4th, 2010 by Simon Kirby · 2 Comments so far - click here to leave yours

I don’t often post other peoples’ content. But I thought this was such a great presentation about why “online” continues to be a disruptive technology. It encompasses beautifully why putting “eLipstick” on the pig of a fragmented legacy organisation doesn’t meet customers’ service and experience expectations.

What the home entertainment industry that never was can teach us about Google and Facebook

March 17th, 2010 by Simon Kirby · 1 Comment so far - click here to leave yours

In March 1876, the New York Times trumpeted the birth of the home entertainment industry. It would be powered by the telephone. It (mostly) never happened. Exactly 134 years later Facebook became the most visited website in the USA, pulling in more visitors than Google. There’s a connection between these facts. We’re learning what the web is really for.