Opine Consulting » B2B http://www.opineconsulting.com Advises corporate and government clients globally on strategic marketing, innovation and service management Sat, 04 Sep 2010 15:59:49 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Three resources for B2B strategic marketing using social media http://www.opineconsulting.com/three-resources-b2b-strategic-marketing/ http://www.opineconsulting.com/three-resources-b2b-strategic-marketing/#comments Mon, 24 May 2010 21:25:12 +0000 Simon Kirby http://www.opineconsulting.com/?p=557

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]]> Lots of strategic marketing is B2B.  But there’s not much strategic marketing resource out there on using social media in a B2B context.

So here are three good places to start:

Social Media & B2B

View more presentations from Ryon Harms.
Social Media B2B Marketing: Adhesives and Sealants Industry

Lastly, let’s not forget our old friends at Mashable for a good article on strategic marketing in B2B here.

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  1. Aesthetics, statistics and strategic marketing plans
  2. Old-school hip-hop and a pretty strange lesson in customer engagement
  3. Bad customer service is dead

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