If we measured customer attention like Gross Domestic Product, we’d know we were in trouble. Advertising, promotion and information are locked in an inflationary spiral as too much data chases too few eyeballs. Per capita, ‘Gross Domestic Attention’ (let’s call it GDA) is falling off a cliff. Thinking about the SEO arms race, is making me get very clear that imagination is worth more than cash.
The Attention Arms Race
March 5th, 2010 by Simon Kirby · 1 Comment so far - click here to leave yours
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Topics: Innovation · Promotion |
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