Businesses are local, global and sometimes both. Oddly it’s got nothing to do with size. We know lots of people – musicians, artists, consultants who are one-person global businesses. But If your customer “cares where”, making a small business website perform well on local search is essential. This is how to do it. … Read More
If we measured customer attention like Gross Domestic Product, we’d know we were in trouble. Advertising, promotion and information are locked in an inflationary spiral as too much data chases too few eyeballs. Per capita, ‘Gross Domestic Attention’ (let’s call it GDA) is falling off a cliff. Thinking about the SEO arms race, is making me get very clear that imagination is worth more than cash. … Read More