Comments on: The Attention Arms Race http://www.opineconsulting.com/the-attention-arms-race/ Advises corporate and government clients globally on strategic marketing, innovation and service management Thu, 24 Jun 2010 21:25:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jason Wolfe http://www.opineconsulting.com/the-attention-arms-race/comment-page-1/#comment-14 Jason Wolfe Fri, 05 Mar 2010 20:19:46 +0000 http://www.opineconsulting.com/?p=377#comment-14 Recommendations (which you drive from being innovative PLUS responsive) are the best way to compete in a global environment. Ask yourself: why SHOULD you be rated highly in a market against hundreds of thousands of direct competitors? One of the tricks is to compete in a niche area if you can. And that's one area that size doesn't necessarily matter. If you can be smart about what your customers/visitors might be searching for, you can grab traffic that others might not. The infamous "long tail" of search. But ultimately, all of this boils down to one thing. DIFFERENTIATE yourself. :) Recommendations (which you drive from being innovative PLUS responsive) are the best way to compete in a global environment. Ask yourself: why SHOULD you be rated highly in a market against hundreds of thousands of direct competitors?

One of the tricks is to compete in a niche area if you can. And that’s one area that size doesn’t necessarily matter. If you can be smart about what your customers/visitors might be searching for, you can grab traffic that others might not. The infamous “long tail” of search.

But ultimately, all of this boils down to one thing. DIFFERENTIATE yourself. :)

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