Aesthetics, statistics and strategic marketing plans

Strategic marketing plans need to build private foresight out of (often) public data and to seize their audiences’ hearts and minds.   So successful data presentation needs elegant, resolved simplicity.

For inspiration, here are three  sources on the web about data design and statistics:

  1. Information is Beautiful is the blog of an independent journalist and data designer with a focus on how “designed data” can help us understand the world.
  2. Gapminder is a non-profit venture for sustainable development through the increased use of statistics and information.  It describes itself as a “modern museum” that helps make the world understandable.
  3. The Guardian Newspaper Datastore Flickr Group showcases data visualisations drawn from the Guardian Newspaper’s database.

About Simon Kirby

Digital strategist, CX advisor and agile Product Owner. My core expertise is aligning the political, strategic and human factors that determine the success of digital, CX and innovation projects. Doing that helps organisations deliver better experiences, happier customers, distinctive propositions and improved commercial bottom-line

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