A folding plug won the Brit Insurance Design Awards in the UK this week. As gadgets get smaller, Britain has the largest plug in the world. The traditional British plug was invented in 1946. Why did it take 64 years to invent a better one? More importantly, why didn’t any of the rest of us have that idea?
How to have disruptive ideas
March 20th, 2010 by Simon Kirby · No Comments yet - click here to leave yours
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Design for experience, not features
January 26th, 2010 by Simon Kirby · 3 Comments so far - click here to leave yours
The iPhone is one of the least usable phones for sending text and email but gets the highest consumer satisfaction of any smartphone. Why? It’s designed around experience not features.
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