Category: Digital

digital strategy for financial services mutuals

Digital strategy for financial services mutuals

Digital strategy for financial services mutuals, can create astonishing results. Working with an internal team we recently achieved this for a leading mutual society, Police Mutual: 85% more ISA sales in digital channels 70% more online investment bond sales 45% … Read More

image of the corporate clone

How to write a professional website profile that wins clients

How you communicate “you” is the essence of how you sell. But many web profiles describe only a dull employment chronology and an interest in golf. This article describes the five key things that freelancers, management consultants and other professionals need to do to write a profile that actually wins clients. … Read More

online local map

Local Search for Business Websites

Businesses are local, global and sometimes both. Oddly it’s got nothing to do with size. We know lots of people – musicians, artists, consultants who are one-person global businesses. But If your customer “cares where”, making a small business website perform well on local search is essential. This is how to do it. … Read More

Is iPad the end of free content?

My WIRED magazine subscription got delivered on the same day as my iPad. I still haven’t opened the paper version. I know several entrepreneurs whose attempts to charge for online content succeeded about as well as King Canute’s wave management. iPad apps might possible turn the tide against free content because the experience is so good. … Read More

10 management truths for the web age

I don’t often post other peoples’ content. But I thought this was such a great presentation about why “online” continues to be a disruptive technology. It encompasses beautifully why putting “eLipstick” on the pig of a fragmented legacy organisation doesn’t meet customers’ service and experience expectations. … Read More

The Attention Arms Race

If we measured customer attention like Gross Domestic Product, we’d know we were in trouble. Advertising, promotion and information are locked in an inflationary spiral as too much data chases too few eyeballs. Per capita, ‘Gross Domestic Attention’ (let’s call it GDA) is falling off a cliff. Thinking about the SEO arms race, is making me get very clear that imagination is worth more than cash. … Read More